Zumma Energy Consulting

Is a consulting firm, with 10 years of experience,
specialized in the electricity sector in Mexico.

We focus on business strategies, the commercialization of renewable energy, specialized consulting and energy procurement strategies for large energy consumers. We help companies to maximize their business opportunities in the Mexican electricity sector.

Our Core Team

We work with a multidisciplinary team of specialized consultants with more than 10 years of experience in the energy sector.

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Ruth Guevara, Director

BS in Economics from ITAM. Diploma in International Business and Finance from New York University (NYU). Has more than 10 years of consulting experience, specialized in power market regulation, market sizing assessments, renewable energy commercialization and energy procurement for C&I customers. Has worked for the United Nations (UN), The Economist Group and the Mexican Ministry of the Economy. She is a member of the Board of Directors of the Women's Energy Network (WEN) in Mexico.

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Max Von Hausen, Consultant

BS degree in Chemical and Energy Engineering from the Technical University of Berlin. Masters in Energy and Resource Economics from the Freiberg Technical University in Germany. Has 7 years of experience in the electricity sector, specializing in business and product development, energy trading, marketing strategies, price analysis and structuring of agreements. He has worked for Trianel, an energy supplier and trader in Germany and E2M, a supplier and generator in Mexico.

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Diego Arriola, External Consultant

BS in Mechanical Engineering with Minor in Electrical Engineering from Tecnológico de Monterrey. MBA from the Universidad Antonio Nebrija and MSc in Sustainable Energy Future from The Imperial College, London. Has over 15 years of experience in the energy sector, specialized in energy policy, management and commercialization. Has worked for global leading companies, such as Iberdrola.

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Valerie Rodríguez, Consultant

BS in International Relations from ITAM. She has a Diploma in Energy and the New Electricity Market in Mexico from Monterrey Institute of Technology, and one in Master Design Thinking from the Massachusetts Institute of Technology (MIT). Has three years of experience in the electricity sector, specializing in regulation, energy acquisition processes for end users, as well as the processing and analyzing of market information. Has worked for the Mexican Ministry of the Interior and the European Union’s ELAN project. She is member and co-chair of the power committee of the Women's Energy Network (WEN) in Mexico

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Jorge Portilla, Consultant

BS in International Relations from ITAM. Has two years of experience in the electricity sector, specializing in stakeholder mapping, market monitoring and energy policy, as well as in energy commercialization processes. He has collaborated with the Under Ministry of Foreign Trade of the Mexican Ministry of Economy.

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Yunuen Mena, Administration, Marketing and Events

BS in Administration from UNAM, with a specialization in marketing by the FCA, UNAM. Has more than 10 years of experience in conducting Business Events, specialized in event planning, organization and logistics, as well as budget management and control. She has worked for the Mexican Investment and Trade Promotion agency (ProMéxico), Mexico Business Forum, De Capital Importancia, Asuntos Capitales and TV Azteca. She is part of the Zalihui Board of Directors, Civil Association,

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Naomi Kinoshita Analyst

She has studies in Chemical Engineering from Universidad Iberoamericana. She has collaborated with different non-governmental organizations on issues of sustainability and child development, as well as in the International Sustainability Congress of Universidad Iberoamericana.

Advisory Board

Associations

We are members of

Women’s Energy Network (WEN)

WEN is an organization that educates, attracts, retains, and develops professionals working across the value chain. Provides networking opportunities and foster career and leadership development of those who work in the energy industries. WEN currently has more than 4,000 members across 18 chapters in the U.S. and Mexico.

More info

Gulf Coast Power Association (GCPA)

GCPA es una organización sin fines de lucro, de carácter regional, dedicada a promover un mejor entendimiento de los retos y oportunidades que enfrentan los mercados eléctricos contemporáneos. GCPA tiene presencia en Estados Unidos y México.

Our Clients