Zumma Energy Consulting

Is a consulting firm based in Mexico City, founded in 2010,

Focused in specialized energy advisory, market information and positioning services for power, renewable energy, oil and gas companies. We help companies to maximize their business opportunities in the Mexican energy sector.

Our Core Team

We work with a multidisciplinary team of specialized consultants with more than 10 years of experience in the energy sector.

Ruth Guevara, Founding Partner

BS in Economics from ITAM. Diploma on International Business and Finance from NYU. Has worked for the United Nations (UN), The Economist Group and the Mexican Ministry of Economy. Has over 10 years of consulting experience, specialized in power market regulation, assessing data-driven market sizing for natural gas and power projects, energy purchase regulation and government affairs. Member of the Board of the Women’s Energy Network (WEN).

César Reyes, Partner

BS in International Relations from ITAM. Masters in Public Policy from Humboldt University, Berlin and European University Viadrina. Was Project Manager at the Mexico Business Forum and advisor to the Secretary of Public Security. Has over 10 years of consulting experience in energy, healthcare and security, specialized in policy analysis, regulatory and government affairs. Member of the Mexican Council on Foreign Affairs (COMEXI).

Diego Arriola, Senior External Consultant

BS in Mechanical Engineering with Minor in Electrical Engineering from Tecnológico de Monterrey. MBA from the Universidad Antonio Lebrija and MSc in Sustainable Energy Future from The Imperial College, London. Has over 15 years experience in the energy sector, specialized in energy policy, management and commercialization. Has worked for global leading companies, such as Iberdrola.

Valerie Rodríguez, Consultant

BS in International Relations from ITAM with experience in the energy sector. She has worked for the Ministry of the Interior and has a Diploma on Energy and the New Power Market in Mexico from Tecnológico de Monterrey.

Jorge Portilla, Analyst

Studies in International Relations from ITAM. He collaborated at the Under Ministry of Commerce of the Ministry of Economy. Was founder of Iniciativa Democrática Yucatán.

Advisory Board


We are members of

Women’s Energy Network (WEN)

WEN is an organization that educates, attracts, retains, and develops professionals working across the value chain. Provides networking opportunities and foster career and leadership development of those who work in the energy industries. WEN currently has more than 4,000 members across 18 chapters in the U.S. and Mexico.

More info

Gulf Coast Power Association (GCPA)

GCPA es una organización sin fines de lucro, de carácter regional, dedicada a promover un mejor entendimiento de los retos y oportunidades que enfrentan los mercados eléctricos contemporáneos. GCPA tiene presencia en Estados Unidos y México.

Our Clients